SEO or Search Engine Optimization is
the holly grail of ranking high in search engines. This
often neglected technique is vital if your goal is to drive
traffic to your Website and ultimately produce more sales.
After all, you may have a
superb homepage but what’s the point if nobody knows it exists?
So how do you
optimize your website so that in ranks highly in search engines like
Google and MSN?
Well in
this article I will talk about the importance of optimizing your
page title with keywords that you think your target audience will
search for. Most
Search Engine
Optimization gurus agree that one of the most important things you can do to
achieve higher Search Engine placement is to optimize your page
title. A common mistake
here is to use your company name. Whilst this is fine if
you’re a multinational firm that everyone recognises and therefore
will search for,It's not so good
if you're a smaller fish with limited exposure.
Therefore, it's not advisable to waste title space with your company name.
A
great free tool to use to find niche keywords for your page title is
Good Keywords, click
here
to download your copy. Using this tool you’ll be
able to see how many times a specific phrase was been searched for
through various Search Engines. Ideally you need to
choose about three popular phrases for your page title. Don’t just choose the top
three as competition from other Websites will be fierce. Instead, choose phrasess that
are not as popular, but will still generate traffic to your
Website. This way there will be less competition and it will be easier
to rank higher in Search Engines.
Ok, let's assume our
website is coincidently all about SEO, simply type Search Engine
Optimization into the base keyword field within Good Keywords and
after a few seconds the results are displayed on the right. Notice how the keyword
phrase Search Engine Optimization is ranked number 1. Therefore, this would be a
bad choice as there would obviously be a lot of competition. Instead, look further down the list
and you’ll find keyword phrases like:
-
Web Site
Search Optimization
-
Web
Search Optimization
-
Search
Engine Optimization Articles
-
Search
Engine Optimization Tips
Whilst these keyword phrases have fewer hits
you are much more likely to rank higher in Search Engines using them
as competition for these keywords isn’t as fierce. Great, now we have
chosen our keywords the next thing we need to do is organize them
into a page title.
Now we could just list them next to each other, but that would
be pointless as there are a lot of duplicated words. It would be far better to
optimize them into something more readable, yet at the same time
maximize all possible Search Engine results.
How about
this:
Web Site Search Engine Optimization Articles
& Tips
Notice how all the keywords
above have been optimized?
Effectively this means our site has a good chance of being
shown in Search Engine results when any combination of these
keywords are searched for.
This is just one step
you can take to rank higher in Search Engines. However, you will need to
put into practice other SEO techniques that I’ll cover in later
issues to fully benefit from Search Engine Optimization.
Regards
Rob
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