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Search Engine Optimization Articles & Tips

SEO - Webpage Content Is King! 

Content is king.   It may seem obvious but to help drive traffic to your Website you'll need quality content.  

 

What do I mean by this?  

 

Well there's no point just slapping down any old words and hoping for the best.  No, you need to be a bit more clever.  In the previous article I talked about how to optimize your page title (If you missed it, you can read it again here ).  Well the same principles apply to optimizing the actual content of your Website.  It does make me laugh when I see all those web companies charging a small fortune to optimize Websites in an attempt to rank higher in Search Engines.  Anyone would think it's extremely difficult to achieve.  Believe me, it's not that difficult at all.   I'm assuming you've read the first article and have optimized your web page title? 

 

Ok, now we need to optimize our page content.  Let's start with a heading.  Notice the heading at the top of this page "Search Engine Optimization Articles & Tips" it contains all the keywords from the page title.  This is a good thing and Search Engines seem to like it, so I would strongly advise you implement this technique on your own site.  It's important also to have your page heading at the top of your Webpage and make sure it's in "bold " too, again Search Engines seem to like this. 

 

It's also advisable to make sure your heading is formatted as a heading!

 

What the hell does that mean Rob I hear you cry?  Let me explain, If you're using an HTML editor to produce your webpages then there will be an option to format text as a Heading or H1.  This is an important tip and you should make sure your Webpage heading is formatted as such.  If you're writing you're own HTML then in the source code simply enclose your page heading with the following HTML tags:

 

<H1>Search Engine Optimization Articles & Tips</H1>

 

Great, now our Webpage heading is better configured for Search Engine Optimization.  We need to optimize the body of your Webpage by writing our content, in this case I'm talking about Search Engine Optimization.  You need to make sure you sprinkle keyword phrases throughout the body of the Webpage.  Now don't go mad here, you don't won't to spam your keywords which would be counter productive.  Instead just write normally and you'll find your keywords will logically fall into place within the body of your page.

 

 

 

I should mention here that If your still struggerling with keyword phrases another software tool you should try is Wordtracker.  The great thing about Wordtracker is it's ability to tell you how many Websites are competing for the same keyword phrase.  I'm sure you can appreciate that this information is invaluable and it's the software I personally use to help find my own keyword niches.  I strongly recommend  you take a look, even if your using Good Keywords.  Here is the link:

 

http://www.wordtracker.com

 

It's good practice to have your keyword phrases at the start middle and end of your Webpage.  You may also what to underline and bold certain words .   It all helps, and is good on page Search Engine Optimization practice. 

 

Try also including H2 and maybe H3 header tags within the body of your Webpage.  The secret here is not to over do it.  Remember, you want people to read your content and they're not going to do that if it looks like a 5 year old has designed it.  Keep it simple, neat, readable and sprinkle the odd keyword in from your Webpage title / Webpage heading and you'll be onto a winner. 

 

It really is that simple!

 

Regards

Rob

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